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Luxury Brand Profiles: Lexus

Last updated 5 years ago

The Lexus name alone is a name that is evocative of luxury. For many years, it has been very popular among the luxury vehicle driving segment of the U.S. population. The Toyota luxury brand, Lexus, has enjoyed quite a bit of time in the spotlight lately, both for the consistently high-quality product the brand churns out, and for its innovative new vehicles. When looking to purchase a luxury vehicle, like Lexus, a driver has several highly reputable brands to choose from at MyCarMan of Arlington, TX. If you are considering going Lexus this next time around, read through this article to find out why you are unlikely to be disappointed with your choice.

A History of Superiority
When the first Lexus was unveiled at the 1989 Los Angeles Auto Show, motorists LOVED it. Doing more than stick true to its former motto, Toyota spent six years designing and equipping it luxury concepts before making the first Lexus brand vehicle available to consumers. The result of this pursuit of perfection was the release of two award-winning ready cars, the ES 250 and the LS 400, which fulfilled a vision of perfection themselves.

Brand Improvements
The Lexus motto has since been changed from “The Pursuit of Perfection” to “Engineering the Impossible.” In a never-ending effort to expand its market reach without compromising quality, Lexus has entered into competition in several automotive market segments, such as the sport utility vehicle (SUV) and the less rugged crossover. In 2007, Lexus became the top-selling foreign luxury car brand in China.

New and Updated Models that Dazzle
Redesigned for 2014, the beloved Lexus IS series is entering a new generation that—if the 2013 North American International Auto Show serves as any indication—will be more popular with luxury sports car drivers than ever. Other new models to look out for include the 2013 Lexus CT Hybrid and the 2013 Lexus RX.

If you are interested in purchasing a pre-owned Lexus, BMW or other make of luxury car, look online at MyCarMan.net before making a trek to the dealership. At MyCarMan, we have taken advantage of modern technology to make many of our services available online. Take a look at our impressive inventory of pre-owned luxury vehicles online at MyCarMan.net, and head over to the dealership when you know which models you’d like to test drive. To speak with a dealer on the phone, call (682) 622-8390!

 

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